WELCOME TO THE AROMA HAUS
LUXURY BRANDING
& SENSORY DESIGN
OUR STORY
As an entrepreneur and marketing researcher, our Founder, Alexandra Nolan recognized a critical gap between traditional marketing approaches and the immersive environments modern consumers seek. While pursuing her Ph.D. at the University of Memphis, she explored sensory marketing strategies with a focused interest in the powerful role of scent. Drawing on her background in branding and business development, Alexandra set out to create a solution for experience-driven industries—particularly those where atmosphere, emotion, and memory define success. This vision became a refined sensory marketing strategy designed to elevate guest experiences and strengthen brand identity, ultimately leading to the creation of The Aroma Haus.
Why sensory marketing?
FROM OUR FOUNDER
“Because of the often intrusive, and predictable, nature of traditional marketing tactics, consumers have become over-exposed and desensitized to conventional admarketing strategies making it difficult for brands to capture the attention of their target market. These growing obstacles have prompted marketers to innovate and evolve their unique position in order to remain competitive.”
Alexandra Nolan
Manifesto
OUR MANIFESTO
WE BELIEVE ...
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Scent is a powerful extension of brand identity.
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Thoughtfully designed sensory strategies set brands apart in experience-driven industries.
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​Luxury lies in intention, consistency, and emotional connection.
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Signature scenting elevates atmosphere while shaping perception and memory.
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Sensory marketing is not an expense, but an investment in how a brand is felt and remembered.
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scent enhances the guest journey and keeps brands top of mind long after the moment has passed.
WORK WITH US
BEGIN THE JOURNEY TO A MORE MEMORABLE GUEST EXPERIENCE.
Contact us today to schedule a strategy session and learn how we can partner with you to implement a refined scenting strategy tailored to your brand.