Research has shown that a sensory experience will encourage positive behavioral outcomes from your clients such as; increases willingness to purchase, greater revisit intention, higher consumer exploratory behavior, better evaluations and heightened pleasure and satisfaction.
Furthermore, when one of the senses is engaged, the brand impact increases by 30% making customers 65% more likely to return to a brand that focuses on a sensory experience. Because people recall smells with a 65% accuracy after a year, while the visual recall of photos drops to about 50% after only three months, implementing a scent into your marketing strategy is essential for making a lasting impression with your customer.
Power of Scent
While working towards her Business PH.D., Alexandra read so many research articles that spoke about the power of strategies which influence a customer's pre-purchase actions and the decisions made when the customer is directly interacting with the brand, but what about once the customer leaves the brand space? Through her innovative, cutting-edge sensory marketing strategy, Alexandra has developed a unique way to elevate the brand experience which not only elicits positive brand outcomes that can be directly tied with ROI, but also keeps your brand top of mind even when the customer is in the privacy of their own home.
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The Aroma Haus is more than scent, we are an investment into the perception of your brand. Our highly mastered sensory marketing strategy will not only build brand value while enhancing the customer’s experience with your brand but our strategy will keep your brand at the top of your client’s mind even after they leave the brand space.