Luxury Hotel & Gaming
Finding Inspiration in Every Turn
Scent is an unparalleled experiential trigger that can instantly elevate the perception of your brand in the eyes of your guest. Of the five senses, scent is most closely linked to memory, creating a greater emotional involvement for guests when a scented atmosphere, versus a non-scented atmosphere, is experienced. Of course the power is in the numbers therefore, we have provided the research below.
According to consumer research by Business Impact of Scent Report and S. Stolberg:
91% of hotel guests said a pleasant smell had a positive impact
67% of hotel guests say a pleasant smell in a hotel would make them feel more patient and relaxed
69% of hotel guests say that a pleasant smell in a hotel lobby would improve their perception of the brand
45% increased revenue from guests in scented casinos, Players spend 45% more in a scented environment
40% improvement in mood when a pleasant scent is experienced, critical for reducing anxiety
In the hospitality industry, first impressions count. Because smell provides guests with a sense of comfort, orientation, and familiarity before the visual role is fully established, implementing a scented sensory strategy will enhance the immersive experience and perception of your brand.