Finding Inspiration in Every Turn
Scent is an unparalleled experiential trigger that can instantly elevate the perception of your brand in the eyes of your guest. Of the five senses, scent is most closely linked to memory, creating a greater emotional involvement for guests when a scented atmosphere, versus a non-scented atmosphere, is experienced, that's why luxury retail, such as Bloomingdale's, have implemented a scent strategy in their marketing plan. Of course the power is in the numbers therefore, we have provided the research below.
Research has shown that scent marketing can:
Increase revenue as customers are willing to pay 10% to 20% more
Increase intent to purchase by 80%
Increase time spent within a store
Permeate the air outside of the retail establishment which can draw people in from outside
Increase customer satisfaction scores by 20%
Increase brand recall as people are 100 times more likely to remember something they smell over something they hear, see, or touch
40% improvement in mood when a pleasant scent is experienced
In the retail industry, first impressions count. Because smell provides customers with a memorable experience and a sense of familiarity even before the visual role is fully established, implementing a scented sensory strategy will enhance the perception of your brand.