WHAT WE DO
"Exploration is really the essence
of the human spirit "
- Frank Borman -
Because of the often intrusive, and predictable, nature of traditional marketing tactics, consumers have become over-exposed and desensitized to conventional ad strategies making it difficult for brands to capture the attention of their target market. These growing obstacles have prompted marketers to innovate and evolve their unique position in order to remain competitive. ​
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As both an entrepreneur and marketing researcher, The Aroma Haus founder, Alexandra Nolan identified a gap between traditional marketing and the immersive experiences consumers are increasingly craving. While pursuing a Ph.D. at the University of Memphis, Alexandra focused her research studies on unique sensory marketing strategies, specifically in scent phenomena. Due to her small business and branding background, Alexandra was determined to develop a strategy that would not only help brick-and-mortar businesses compete with the online space, but that would also satisfy the consumer’s demand for eccentric brand experiences. This initiative led Alexandra to develop a unique sensory marketing strategy, and so The Aroma Haus was born.
At The Aroma Haus, we develop customized sensory marketing strategies which will ensure that you stand out above your competition. Aroma Haus is more than scent, we are an investment into the perception of your brand. Our highly mastered sensory marketing strategy will not only enhance your customers’ experience with your brand but will keep your business top of mind.
