WHAT WE DO
"Exploration is really the essence
of the human spirit "
- Frank Borman -
Because of the often intrusive, and predictable, nature of traditional marketing tactics, consumers have become over-exposed and desensitized to conventional admarketing strategies making it difficult for brands to capture the attention of their target market. These growing obstacles have prompted marketers to innovate and evolve their unique position in order to remain competitive.
As an entrepreneur and marketing researcher, Alexandra Nolan recognized a critical gap between traditional marketing approaches and the immersive experiences modern consumers crave. While pursuing her Ph.D. at the University of Memphis, Alexandra delved into sensory marketing strategies, with a particular focus on the powerful effects of scent. Drawing on her background in small business and branding, she set out to create a solution that would empower brick-and-mortar businesses to thrive in an increasingly digital world while meeting consumers' growing desire for unique and memorable brand experiences. This vision led to the creation of a groundbreaking sensory marketing strategy—and with it, The Aroma Haus was born.
At The Aroma Haus, we develop customized sensory marketing strategies which will ensure that you stand out above your competition. Aroma Haus is more than scent, we are an investment into the perception of your brand. Our highly mastered sensory marketing strategy will not only enhance your customers’ experience with your brand but will keep your business top of mind.
